Digital marketing is the use of online channels to promote brands, products, or services. It includes strategies like:
Key Digital Marketing Channels
- Search Engine Optimization (SEO) – Optimizing websites to rank higher on search engines like Google.
- Pay-Per-Click (PPC) Advertising – Running paid ads on platforms like Google Ads and social media.
- Social Media Marketing (SMM) – Promoting content and engaging audiences on platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Content Marketing – Creating blogs, videos, infographics, and more to attract and retain customers.
- Email Marketing – Sending targeted emails to nurture leads and retain customers.
- Affiliate Marketing – Partnering with influencers or websites to drive sales through commission-based referrals.
- Conversion Rate Optimization (CRO) – Enhancing website elements to improve customer actions like purchases or sign-ups.