Businesses apply the following list of well-liked online marketing tools to expand, advertise, and maintain their online presence:
🔹 Social Media Promotion Resources
Hootsuite and Buffer: Plan and coordinate posts on various social media channels.
Manage Instagram and Facebook advertisements, posts, and analytics with the Meta Business Suite.
Canva: Produce eye-catching images, advertisements, and social media posts.
🔹 SEO & Website Tools: Yoast SEO (WordPress plugin): Optimize web pages for search engines; Google Analytics: Track website traffic and visitor behavior; Google Search Console: Track search performance and address indexing issues; SEMrush, Ahrefs, and Moz: Research keywords, analyze backlinks, and track SEO.
🔹 Tools for Email Marketing
Email marketing, automation, and subscriber management are all provided by Mailchimp.
ConvertKit and ActiveCampaign: sophisticated drip campaigns and automation.
Email and SMS marketing is offered by Sendinblue.
🔹 Tools for Paid Marketing & Advertising
Google Ads: YouTube, search, and display ads.
Targeted advertising campaigns with Facebook & Instagram Ads Manager.
LinkedIn Ads: professional audience targeting and B2B lead creation.
🔹 Video & Content Tools
Adobe Express and Canva are tools for creating content.
AI-powered video marketing products include CapCut, InVideo, and Pictory.
Grammarly: Enhance your copy and content writing.
🔹 Tools for Customer Engagement & Relationships
HubSpot CRM: Customer management, automation, and email.
Zoho CRM is a reasonably priced CRM for marketing and sales.
Drift and Intercom: Live chat and client interaction.
🔹 Conversion and Analytics Tools
Crazy Egg/Hotjar: Heatmaps and visitor behavior monitoring.
Track and manage website tags with Google Tag Manager.
Optimizely / VWO: A/B testing to optimize website conversion.