Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.
How does SEO work?
Through the use of technical, on-page, and off page SEO tactics, marketers effectively tell search engines what their website is about and why it should rank well in search engine results pages.
Why Should You Care About SEO?
Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.